Social networking tools is by far the most popular communication tool in today’s modern world. The way people communicate and exchange information have significantly improved in the past few decades. It is a defining attribute of how unified today’s social synergy had become. According to Kaplan and Haenlein (2010: 61), “Social Media is a society of Internet organisations that authorise production and switch of User Generated Content which established by ideological and technological foundations of Web 2. 0. ” Not long ago, we communicated through the mail, on a telephone and in person.

This synergy affects us in many ways, and today we can send text messages, video chat and web chat through the latest technologies such as smartphones and netbooks. Social media can be a double-edge sword; It has both positive and negative consequences. The main idea of having social networking tools is to revolutionise the way people communicate. It helped many people keep in touch and get in touch with the people we meet. We would be able to chat with your friends or family overseas to keep in touch if used properly. It could also be someone that we fond of but do not have the confidence to talk to them in person.

It has never been before easier to communicate and build a relation with people that have different ethnic background. As a result, social networking tools is all about bringing people closer and understanding different cultures from all parts of the world. One argument that people are against social networking tools is, it can be an addiction to the majority of social media users. It has been claimed that those people addicted to using social networking sites experience symptoms similar to those experienced by those who suffer from addictions to substances or other behaviours (Echeburua & de Corral, 2010).

There are many ways to strike back against social networking addiction, and one of the many ways is to set a timer to keep track of time when your using social networking tools. Nobody can contend with the way that online networking does have a positive effect on the social order, but as mentioned before social media can be a double-edge sword, we find communicating effortless now because of it, but it is also harming our self-confidence. Majority of the people who use social networking tools daily feel that they are being social just by chatting with other people online.

However, meeting face to face has been steadily declining due to most people felt that online interaction is a new face to face conversation. Secondly, Social networking tools might be a good way for young adults to interact and communicate with each other. However, news often occurs about young adults being exposed to cyber-bullying over the internet. Now people can be anyone they want to be online to help shield their true identities and leaving victims of cyber-bullying in danger. Researchers found that over half of the victims who are distress in forms of cyber-bullying is distressful when being humiliated or making fun of them.

Teams tried putting this form of impact down as it is hard to control, yet easy to duplicate and distribute photos and videos at any time, making them available to many audience (Glynn, 2012). Bullying today is far different from the past, decades ago. Bullies in the past used to pick fights with other individuals and humiliate them in public, but now bullies humiliate individuals online leaving victims helpless and overwhelmed as it can spread false information in seconds and all of that is done behind the screen.

In conclusion, social networking tools is being used all around us now. It has mentally integrated into part of our daily lives, and it is difficult to stop utilising social networking since everything is connected. We have to face consequences of our own actions and behaviour, and be responsible for what we do because social networking tools has already become an asset to our daily routine.