To review organizational objectives and strategies, there are two ways. Scan external environment for labor supply change and assess internal workforce. We can use PEST to find out what opportunities and threats that Cathay Pacific has. In the Political side, Hong Kong Civil Aviation Department has set up many confine that every international flag carrier in Hong Kong. If the international flag carrier can’t pass through those confine, the international flag carrier can’t set up in Hong Kong.
It shows that Cathay Pacific has pass through all of the confine, and it mean that Cathay Pacific have good quality. In the Economic side, now a day the world economic is increase fast, many people can go to travel around the world. The yield of Cathay Pacific has increase from 2009 and increase 3. 5% million in 2012. The total Load factor of two airlines has increase 5. 0% to 2011. Is show that there are more and more people want and have ability to go to other place to travel. Although the total Load factor of two airlines has increase, the load factor has decrease 0. percentage points to 80. 1%. It shows that people may not want to ride Cathay Pacific to go to travel. If Cathay Pacific can take this change and review these economic threats, it can help Cathay Pacific become better. In the social side, Cathay Pacific has formulate many to help people who are in different culture, Cathay Pacific has set up different meal to people who have special need because of their culture, such as Vegetarian meal or Oriental meal. Also people who has health problem can choose the meal that fit of them, such as Bland meal or Diabetic meal.
Also for the people who carried children with them, Cathay Pacific has set up baby meal and child meal for those children, also Cathay Pacific have some special assistance to children such as child restraint or child restraint seat to help the parent to keep their children. In the technological side, now a day the technological of world progress very fast. Cathay Pacific has set up many new models and to increase the passenger yield. So the Passenger yield of Cathay Pacific has increase 1. 2%, and it help Cathay Pacific can carry more passenger and give the passenger a better severs, so the passenger can more enjoy the travel.
But the Uncertain economic conditions and strong competition have give Cathay Pacific a pressure. It will help Cathay Pacific to improve them sever if they review those threats. 2. We can use human resource planning to scan the external environment. First we need to review organizational objectives and strategies, we can scan external environment for labor supply changes and assess internal workforce. After doing this, we need to develop forecasting; we can identify organizational need for people and determine people available.
As last we need to formulate human resource strategies and plans. To review organizational objectives and strategies, we need to find out is the objectives of the organizational is fit to now a day international world, since the world have change very fast in now a day, the objectives of the organizational may can’t fit now a day world because the world has change. Cathay Pacific want to making substantial investments to develop Hong Kong as one of the world’s leading international aviation centers.
We also can scan external environment for labor supply changes and assess internal workforce. For the external environment, the Uncertain economic conditions and strong competition have give Cathay Pacific a pressure. Also the no. of passengers travelling in the premium classes and premium class yields has decrease because of the economic weakness in major economies and travel restrictions imposed by corporations’ people will not want to go other place to travel. To assess internal workforce, the cast of staff have increase also most of the cost of Cathay Pacific is increase.
The increase of cast will decrease the workforce of Cathay Pacific but Cathay Pacific also has set up many new model of their plane, it helps them to carry more passengers. It helps them to increase the workforce of Cathay Pacific. After doing this, we need to develop forecasting; we can identify organizational need for people and determine people available. The reason that we need to determine people available is we need to find out what the people want, if we can not find out what the people need and want, we can’t give the passenger the best sever and the passenger will not want to use Cathay Pacific to go to travel.
Also we need to determine people available, it is because we need to find out is it available to those people, if it is not available to those people it can not give the people the most available sever. When Cathay Pacific have cutting workforce, there can save the cost of Cathay Pacific and it help them to have more money to use at other place 3. Cathay Pacific’s workforce realignment move can help the organization regain competitive advantage; Cathay Pacific’s workforce realignment move can help Cathay Pacific know more about what they need to do to regain competitive advantage.
We can also use workforce realignment to making downsizing more effective. First we need to investigate alternative, we can think about in attrition and voluntary separations, after that we can involve key managers, develop a comprehensive communication plan, plan for nurturing survivors and offer outplacement assistance. After doing these four things, it can help Cathay Pacific to have more effective downsizing. First, when we need to investigate alternative, we can think about attrition and voluntary separations, we can attrition and hiring freezes, it can help Cathay Pacific to decrease the no. f the staff and stop to help more staff increase. Also they can use voluntary separation programs, they can ask the staff to see if they can leave Cathay Pacific by voluntary. Also there is a downsizing way that is the worse one, it is layoffs, it mean that the staff need to leave Cathay Pacific by non voluntary. The staff may not find the new work because of they have their ability of aeronautical, they can not use those ability on other type of job, since those ability is only of aeronautical, those are unique, it only for aeronautical.
After this there are four ways that we can do, involve key managers, develop a comprehensive communication plan, plan for nurturing survivors and offer outplacement assistance. To involve key managers, Cathay Pacific can involve key managers when there are some special accidents, it can help the key managers to increase their responsibility of Cathay Pacific, so that they will not leave Cathay Pacific easily. To develop a comprehensive communication plan, it is very important.
It is because Cathay Pacific need to know what the staff need and want, since they can know what the consumer want and if there are a comprehensive communication plan, Cathay Pacific can know he information from the staff, and their can improve the service. Also they can know if there any thing that their staff do not like and want Cathay Pacific to change. When Cathay Pacific has changed those things, it will help the staff to doing better and give the people the best service.