In “Are Five Heads Better Than One?” five employees are delegated by a marketing group, Advert, to create a commercial for one of the company’s clients. However, the group experiences problems including poor initial communication, groupthink, and lack of upper-management involvement. The poor initial communication was caused in part by the group’s collective set of personalities. The right blend of personality types is critical in order for a work group to achieve its goals. A team whose members rate high in openness and conscientiousness and have a minimal amount of team agreeableness will tend to perform most efficiently and effectively.
This was not the case with the group chosen by Advert as certain members failed to demonstrate these traits Alexis, Evan, Vikas, and Judy all demonstrated high levels of agreeableness, which led to their failure to voice dissenting opinions against Nishant. Had Alexis more strongly backed her opposing opinion or had Vikas even voiced his, the group would not have failed as it did. Due to Nishant’s domineering personality the other members were afraid to voice dissenting opinions. If Nishant had been more open and conscientious the group would have been more likely to input other ideas and oppose Nishant’s initial substandard idea.The group members’ internal feeling of pressure to conform resulted in allowing a dominant leader to establish an ineffective idea. 3)NANCY:-
The problem of groupthink had a major effect on the group’s ability to formulate a variety of ideas and create a feasible plan for success. The group members felt pressure to conform and were deterred from expressing opposing views, which led to them accepting Nishant’s initial plan. Nishant gave no consideration to Alexis’s opposing view and immediately shot it down. Because of this Vikas was afraid to express his own opinion even though he was most experienced with the client and had a feeling that Nishant’s idea would not be suitable. Although Vikas had pictured a commercial that placed the television in a stylish contemporary Bangalore apartment, with a couple in their thirties enjoying a classic movie, a bottle of red wine on the coffee table. 4)KIRAN:-
But feeling the heat from the teammates he also agreed. Team flashed out the commercial over the next month. Once on board with Nishant’s idea, the team members became more confident that they would be successful, so much so that they made the commercial even racier than the original one. The attractive girls would be dressed provocatively. And instead of watching the television the students and the girls would be laughing and drinking with the tv on in the background. There were few hesitations here and there as members expressed other ideas, but each team member enjoying the group solidarity decided that it would be better to keep the team in a good spirit rather than risk losing the team moral. 5)KHUSBOO:-
The team quickly decide on a company to shoot the commercial and approve the actors. The next step was to present the commercial to their clients. Nishant took it upon himself to alert the management that the team was ready to present the commercial. They were one month ahead of the deadline. Finally the day came when they had to present it before the client with nishant leading the team. While the presentation was going on the team realized that the commercial was not having the effect they had expected on their clients. The clients exchanged several sideways in a gesture of their dissatisfaction toward the commercial. Nishant was shocked at their reaction because he had a perception that his idea was something “out of the box”. 6)PAVAN:-
Because the commercial was not appealing to the clients as it was unable to portray the image that they were trying to obtain. After a thorough lecturing from advert’s top managers the team was disbanded. After a month when vikas was watching television at home a commercial came on. Classical music played in the background as the camera swept through a modern home. The camera slowly rose up behind a tan leather sofa seating a couple enjoying a bottle of wine and watching a new 60 inch plasma television . In the bottom corner of the screen in small writing, was the name of one of Advert’s competitors. Vikas shook his head and vowed to speak up next time he had an idea.