Advertisers and the Internet The chart shows that while Radio advertisers spend 14% of their budgets, US and Americans spend 34% of their time on it. Advertisers and the Internet The actual time LIST households spend on it; companies spend 4% of their budget result, people in the IIS spend 6% of their time on them. This research shows actual time IIS households spend on it; companies spend 4% of their budget shoulder spend 19% Of their time listening to it.

For visual advertising, chart shows that while Radio advertisers spend 14% of their budgets, CSS and Americans spend 34% of their time on it Advertisers and the Internet The companies spend 8% of their budgets On magazine advertisement. As a actual time LOS households spend on it; companies spend 4% of their budget With the results, the Internet seems to be a very high efficient advertising media.

Meanwhile, Magazines could deliver better results and Radio advertisement’s performance is good, but this chart shows percentages of incomparable things such as budget and time spend. Both measurements cannot be compared for a further conclusion with the given information because the difference between the two percentages does not clearly show the cost-effectiveness of advertisement. Firstly, a specific sector (such as teenagers, 40-year old men, single woman) must be targeted. Secondly, the cost-effectiveness of advertisement should be measured by sales and costs.