A Business Plan to start a new business S P Hutchies India Ltd. India’s poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years.

A Business Plan to start a new business S P Hutchies India Ltd. India’s poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years.

The poultry farming in India occupies an important position due to its enormous potential to bring about rapid economic growth, particularly benefiting the weaker sections due its low investment requirement and short gestation period. The poultry, which was considered as a backyard proposition in the early 60’s has now been transformed into a strong agro based commercial activity having tremendous employability and income generation potential contributing nearly 0. 7% of the national GDP and about 10% of the Livestock GDP.

We four of us planned to start this business after going through surveys and studies about many egg consumers who are now shifted from the normal egg to protein shake. Our focus was not only Maharashtra but all the egg consumers of India who prefers an added protein over the normal egg. Secondly our focus is on professions like Body-Building, Athletes, Actors, Sports persons those who are concentrating on the health. So we are planning the processed egg with ‘High Protein Content’ as well as keeping the muscle growth in mind.

These sheds have complete required facilities and equipment. The rent varies between Rs 0. 5 to Rs 1 per square e feet depending upon the location and facilities at the farm. Major portion of the cost includes bird feed. Day old chicks of Layer are initially reared for a period of 18 weeks. On completion of 18 weeks, the birds start laying eggs for the period of next 52 weeks. On an average, one layer lays about 300 eggs per laying season of 52 weeks. After the completion of laying period, the layers are sold in the market as culled birds.

The selling price of these birds is determined on per bird basis. 1. 2 Opportunity Rationale Layer farming is a profitable business as the produce of the farm provides high quality animal protein which is daily requirement of the human body. Animal Protein is more valuable than that of plant protein. The average availability of protein is 11 grams a day, which is far less than the recommended daily dietary protein consumption of 26 grams according to the World Health Organization Standards. The bodybuilder’s diet consists of 3 meals a day, plus several snacks in between the meals.

Protein shakes are the best option for those snacks. Usually a protein shake consists of protein powder, skim milk, and flavouring of fresh or frozen fruit. If a protein shake is prepared correctly, it is a great high-protein, low-fat bodybuilding food. There is also an opportunity in this field if we can give an optional product with added protein content. 1. 3 Total Project Cost A Poultry farm with a population of 5,000 birds started in a rented shed requires a small capital investment of about Rs 62,000 for purchasing farm machinery and equipment.